Perceptual Insights Inc. (piinc) is a science-driven advisory firm that sits at the intersection of human perception research and AI development. Founded by two leading researchers in cognition, neuroscience, and AI, we help AI labs evaluate and improve their models, and we help enterprises and investors independently benchmark which AI models actually perform best for real-world use cases — not just on leaderboards. Think of us as the translation layer between how humans actually see, hear, and reason, and how AI systems get built, evaluated, and used in practice.